More Consulant Crockery…

So, there’s this question on LinkedIn, asking a plethora of “strategy consultants” a valuable, fairly straightforward question:

Should we spend more time and effort on developing strategy or focusing on implementation?

Now, never mind whether you believe we should focus more on strategy or implementation, per se. For the record, I believe that — pound-for-pound — we need more execution (implementation) today. But frankly, that’s a separate conversation, and we can have that later.

No, today’s topic is dealing with consultants… why in heaven’s name is it so hard to just get a simple answer to a simple question?? Must everything be a philosophical waxing, destined to replace Lunesta and Ambien as executive sleep aids?

Responses to the simple question above included paragraphs — paragraphs — of babbling about strategy frameworks, tactical directions, holistic processes, organizational legitimacy, and analytical and implementation phases. One such response actually included the phrase, “…the holistic process of strategy is dependent of a number of variables within the two aspects of strategy.”


I’ve got a neat idea… instead of saying how the question is a “false premise,” or missives about “…the iron fist of Shareholder Returns” (seriously???) just answer the damn question!

Strategy is not a difficult process. A bit complex, maybe, but not overly difficult. We (the global “we”) tend to complicate things unnecessarily, and often consultants are leading that complication charge.

I have simple advice: Stop it. Keep it simple. Plan, execute, evaluate. Rinse and repeat.

And consultants… guys, really… just answer the damn question!

But that’s just me…


Kevin Berchelmann


  1. says

    GREAT post! In my humble opinion this is like most other things in life, it's about justifying our existence. If I talk in language that others don't understand then I have knowledge that they don't have! Since I have "knowledge" that they don't they obviously need me. Besides if we don't use the high faluting consultant/academic speak, our clients might figure out that what we are talking about is actually NOT rocket science!!

    About a month ago I was in Dallas visiting with a prospective coaching client and was being "interviewed" by the head of OD for the Fortune 500 company. This person was a Ph.D. that was an officer of the organization and had been a consultant for a number of years before joining this company. Over lunch she would ask if I had read …… Well, as you know I can BS with the best of them if I want to, but I had no desire to expend the energy so I kept saying to her "no, that sounds interesting what did it say…" She loved talking and I loved the fact that she was buying lunch and the wine was excellent!

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